Where did Integrated Marketing Go Wrong?
3 Steps for Modern Marketers to Increase Effectiveness of Integrated Campaigns…
Integrated marketing makes a lot of sense because it focuses on having a consistent brand message across all media channels, all markets and all consumer segments so that the brand breaks through the noise and the budget is efficiently spent. Unfortunately, for the sake of efficiency you may be less EFFECTIVE overall unless you are incorporating cultural nuances relevant to multicultural segments in the creative content they are exposed to.
