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Roberto is an experienced marketing and advertising executive. He is a recognized leader in integrated marketing spanning general market and multicultural segments. He served previously as President of leading U.S. agencies Orci Advertising and Acento Advertising, and Marketing VP of Juanita's Foods. Roberto also managed client teams for Ogilvy & Mather.He is a former Chair of the Hispanic Marketing Council (formerly AHAA) where he was awarded the Game Changer Award by HispanicAd.com. Roberto is also a founding member of AIMM, an arm of the Association of National Advertisers (ANA). AIMM is revolutionizing inclusive marketing for the 21st century alongside 200+ leading advertisers and marketing firms, by creating new ways to grow through inclusive marketing. Roberto’s experience spans numerous industries including Packaged Goods, Retail, Telecom, Financial, Healthcare, Insurance and Entertainment. Throughout his career he helped grow clients’ brands in the U.S.,Canada and Mexico, including Wells Fargo, Honda, Nestle, Allstate, Johnson & Johnson, Verizon, American Express, Mattel, Shell Oil, Clairol and KFC among others.